- "Living
on the Fault Line"
by Geoffrey Moore
According to Geoffrey Moore, author of "Crossing the Chasm" and "Inside the
Tornado," your company's management agenda could be dangerously out of date.
In "Living on the Fault Line," Moore explores the challenges of management
in the age of the Internet and passes along a few New Economy tricks.
- "eBoys"
by Randall Stross
In "eBoys," Randall Stross casts his inquisitive eye on the workings of Silicon
Valley's venture capitalists--in particular, a group of tall (average height
6 feet 5 inches) white guys at Benchmark Capital. The result is a dramatic
account of the risk-taking group that bankrolled some of the Internet's biggest
names, including eBay, Webvan, and Priceline.com.
- "ChangeWave
Investing"
by Tobin Smith
Investment guru Tobin Smith combines his two loves- -marketing and the search
for growth stocks--to show how you can invest in and profit from the New Economy.
- "The
Monk and the Riddle"
by Randy Komisar
Randy Komisar can say it with a straight face: "It's not about the money."
In "The Monk and the Riddle," Komisar, former CEO of LucasArts Entertainment
and now "virtual CEO" of several emerging companies, explains what success
really means in the heart of Silicon Valley. In this interview with Amazon.com,
Komisar talks about risk and failure, the uniqueness of Silicon Valley, and
what Steve Jobs brought to Apple.
- "Play
Like a Man, Win Like a Woman"
by Gail Evans
In "Play Like a Man, Win Like a Woman," CNN Executive Vice President Gail
Evans takes a piercing look at today's workplace and discovers that what's
limiting the success of women in the workplace is not a "glass ceiling," but
the rules that women impose on themselves. In this interview with Amazon.com,
Evans talks about power, perfectionism, and the virtues of being an imposter
in the workplace.
- "The
11 Immutable Laws of Internet Branding"
by Al and Laura Ries
The authors of "The 22 Immutable Laws of Branding" think they know how branding
works on the Internet--and what they say may surprise you. In "The 11 Immutable
Laws of Internet Branding," Al and Laura Ries share their not-so-conventional
views of what successful branding means in cyberspace.
- "Clicks
and Mortar"
by David Pottruck and Terry Pearce
According to David Pottruck (co-CEO at Schwab) and Terry Pearce, virtually
every business will have to embrace the Internet sooner or later--which means
profound changes internally as well as externally. In "Clicks and Mortar,"
they offer an insightful road map for creating the culture and leadership
necessary to meet the e-commerce challenge.
- "Irrational
Exuberance"
by Robert Shiller
Ever since Alan Greenspan first uttered them in 1996, the words "irrational
exuberance" have caused many a sleepless night for both professional and individual
investors. In "Irrational Exuberance," Yale professor Robert Shiller reflects
on the many factors and feedback loops that have kept stocks priced so high
for so long. Look out below!
- "Beyond
the Basics"
by Mary Farrell
Online investing has lead thousands to the stock market for the first time.
But after you've gotten your feet wet (or burned), what's next? In "Beyond
the Basics," PaineWebber analyst and Wall $treet Week "elf" Mary Farrell helps
both novice and experienced investors find their edge in today's turbulent
markets.
- "The
eProcess Edge: Creating Customer Value and Business Wealth in the Internet
Era"
by Peter Keen, Mark McDonald
Publication date: June 23, 2000
Binding: Paperback
- "Communities
of Commerce : Building Internet Business Communities to Accelerate Growth,
Minimize Risk, and Increase Customer Loyalty"
by Stacey E. Bressler, et al
Publication date: June 23, 2000
Binding: Hardcover
- "Internet
Marketing for Your Tourism Business : Proven Techniques for Promoting Tourist-Based
Businesses over the Internet"
by Susan Sweeney
Publication date: July 2000
Binding: Paperback
- "Tools
for Thought: The History and Future of Mind-Expanding Technology"
by Howard Rheingold
Where will our new machines take us? Back in 1985, forward- thinking Howard
Rheingold asked research pioneers to describe the nascent personal-computer
revolution and its trajectory, and then examined their predecessors' work,
in "Tools for Thought: The History and Future of Mind-Expanding Technology."
Republished 15 years later with a new afterword by the author, the book is
an excellent slice of "retrospective futurism"--showing how we got to our
largely wired world and where we might find ourselves in the future, as well
as exploring some might-have-been scenarios that still seemed likely in the
'80s.
- "You
Say You Want a Revolution: A Story of Information Age Politics"
by Reed E. Hundt
Won't someone think of the children? Former chairman of the Federal Communications
Commission (and friend of Alan) Reed E. Hundt tried to keep the nation's youngest
citizens in mind as he helped shape the early-'90s metamorphosis of the communications
industry. His memoir of those years, "You Say You Want a Revolution," is strangely
free of the bitterness we'd expect from a man who had to struggle with business
leaders and Congress for every step forward.
- "Rescuing
Prometheus"
by Thomas P. Hughes
Building the pyramids was child's play compared with designing the Internet
and other highly complex 20th-century projects. So many individuals and organizations
had to come together to build these more recent monumental structures successfully
that new ways of managing complex undertakings had to be invented on the spot.
Eminent technology historian Thomas P. Hughes explores the development of
systems engineering in "Rescuing Prometheus," which focuses on four projects
that are bewildering in their scope, yet were completed successfully.
- "Digital
Capital: Harnessing the Power of Business Webs"
by Don Tapscott, David Ticoll, and Alex Lowy
God forbid that doing business and making money on the Internet should bear
any resemblance whatsoever to the past millennium of bricks-and-mortar capitalism--that
would be too easy. Nope, it's a whole different ball game now, and the new
rule is "adapt or die." At least that's the message in "Digital Capital."
- "Clicks
and Mortar"
by David S. Pottruck and Terry Pearce
David S. Pottruck, president and co-CEO of Charles Schwab, and Terry Pearce,
founder of Leadership Communication, are among those who believe the Net will
change forever the way business is conducted--if it hasn't done so already.
In "Clicks and Mortar," they draw on personal experience to suggest that corporate
officials prepare for this new reality by refocusing their practices, principles,
and passions on the real needs of a 21st-century company.
- "The
Social Life of Information"
by John Seely Brown and Paul Duguid
How many times has your PC crashed today? While Gordon Moore's now-famous
law projecting the doubling of computer power every 18 months has more than
borne itself out, it's too bad that a similar trajectory projecting the reliability
and usefulness of all that power didn't come to pass, too. Advances in information
technology are measured most often in the cool numbers of megahertz, throughput,
and bandwidth--but, for many of us, the experience of these advances might
be measured better in hours of frustration.
- "Global
Brain: The Evolution of Mass Mind from the Big Bang to the 21st Century"
by Howard K. Bloom
Is the Internet just the latest embodiment of the collective brain, a global
learning phenomenon that affects all earthlings, whether plant, animal, or
mineral? Howard Bloom's "Global Brain," a sequel to his famed book "The Lucifer
Principle," asserts that every creature, from bacteria in the primordial soup
to human infants, exists in an environment of mass information--a collective
consciousness that evolves with the times.
- "Inventing
the Internet"
by Janet Abbate
Publication date: September 2000
ARPANET, the original proto-Internet, was created with the cooperation of
a hodgepodge of private-sector types, government organizations, professors,
students, and such. An entire technology sector has grown up with the Internet,
including now universal applications like e-mail and the Web. "Inventing the
Internet" tells the story of the Internet from its beginning: its migration
from a mere think tank idea to its full-blown, sprawling current state.
- "The
Virtual Community: Homesteading on the Electronic Frontier"
by Howard Rheingold
Publication date: October 2000
This updated edition of the 1993 original argues that netizens behave much
like people in ordinary, physical communities--with an added element of darkness.
A new chapter studies the impact of higher numbers of wired folks on social
communication.
- "The
Engines of Our Ingenuity: An Engineer Looks at Technology and Culture"
by John H. Lienhard
"The Engines of Our Ingenuity" reports on the uncanny ability of our technology--whether
discovered by chance or through purposeful innovation--to affect society profoundly
throughout history. For example, the telephone was invented for business use
only, and the typewriter initially was a mere curiosity, certainly not considered
an eventual substitute for handwriting. The worst technological disasters
ever are also examined, along with strange designs of certain things (airplanes,
for example), giving you the notion that they couldn't possibly work properly.
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